We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry. If you have any further questions just call one of our customer service representatives, they will help you all the way through so you understand what is happening with you job.
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Wash Up
To clean ink and fountain solutions from rollers, fountains, screens, and other press components.
Waste
Unusable paper or paper damage during normal makeready, printing or binding operations, as compared to spoilage.
Watermark
Translucent logo in paper created during manufacturing by slight embossing from a dandy roll while paper is still approximately 90 percent water.
Web Press
Press that prints from rolls of paper, usually cutting it into sheets after printing. Also called reel-fed press. Web presses come in many sizes, the most common being mini, half, three quarter (also called 8-pages) and full (also called 16-pages).
Wet Trap
To print ink or varnish over wet ink, as compared to dry trap.
Window
(1) In a printed product, a die-cut hole revealing an image on the sheet behind it. (2) On a mechanical, an area that has been marked for placement of a piece of artwork.
With the Grain
Parallel to the grain direction of the paper being used, as compared to against the grain. See also Grain Direction.
Woodfree Paper
Made with chemical pulp only. Paper usually classified as calendered or supercalendered.
Working Film
Intermediate film that will be copied to make final film after all corrections are made. Also called buildups.
Wove
Paper manufactured without visible wire marks, usually a fine textured paper.
Wrong Reading
An image that is backwards when compared to the original. Also called flopped and reverse reading.
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