Glossary of Terms

We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry. If you have any further questions just call one of our customer service representatives, they will help you all the way through so you understand what is happening with you job.

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Value

The shade (darkness) or tint (lightness) of a color. Also called brightness, lightness, shade and tone.

Varnish

Liquid applied as a coating for protection and appearance.

Vellum Finish

Somewhat rough, toothy finish.

Virgin Paper

Paper made exclusively of pulp from trees or cotton, as compared to recycled paper.






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