We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry. If you have any further questions just call one of our customer service representatives, they will help you all the way through so you understand what is happening with you job.
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Ream
500 sheets of text weight paper. 250 sheets of cover stock.
Recycled Paper
New paper made entirely or in part from old paper.
Reflective Copy
Products, such as fabrics, illustrations and photographic prints, viewed by light reflected from them, as compared to transparent copy. Also called reflex copy.
Register
To place printing properly with regard to the edges of paper and other printing on the same sheet. Such printing is said to be in register.
Register Marks
Cross-hair lines on mechanicals and film that help keep flats, plates, and printing in register. Also called crossmarks and position marks.
Relief Printing
Printing method whose image carriers are surfaces with two levels having inked areas higher than noninked areas. Relief printing includes block printing, flexography and letter press.
Repeatability
Ability of a device, such as an imagesetter, to produce film or plates that yield images in register.
Resolution
Sharpness of an image on film, paper, computer screen, disc, tape or other medium.
Reverse
Type, graphic or illustration reproduced by printing ink around its outline, thus allowing the underlying color or paper to show through and form the image. The image 'reverses out' of the ink color. Also called knockout and liftout.
RGB
Abbreviation for red, green, blue, the additive color primaries.
Right Reading
Copy that reads correctly in the language in which it is written. Also describes a photo whose orientation looks like the original scene, as compared to a flopped image.
Rule
Line used as a graphic element to separate or organize copy.
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