Glossary of Terms

We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry. If you have any further questions just call one of our customer service representatives, they will help you all the way through so you understand what is happening with you job.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Natural Color

Very light brown color of paper. May also be called antique, cream, ivory, off-white or mellow white.

News Print

Paper used in printing newspapers. Considered low quality and "a short life use."

Novelty Printing

Printing on products such as coasters, pencils, balloons, golf balls and ashtrays, known as advertising specialties or premiums.









Top of Page