We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry. If you have any further questions just call one of our customer service representatives, they will help you all the way through so you understand what is happening with you job.
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Acetate
A transparent sheet placed over originals or artwork, allowing the designer to write instructions and\or indicate a second color for placement.
Acid-free Paper
Papermade from pulp containing little or no acid so it resists deterioration from age. Also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper.
Additive Color
color produced by light falling onto a surface, as compared to subtractive color. The additive primary colors are red, green and blue.
Against the Grain
At right angles to the grain direction of the paper being used, as compared to with the grain. Also called across the grain and cross grain. See also Grain Direction.
Airbrush
Pen-shaped tool that sprays a fine mist of ink or paint to retouch photos and create continuous-tone illustrations.
Alteration
Any change made by the customer after copy or artwork has been given to the service bureau, separator or printer. The change could be in copy, specifications or both. Also called AA, author alteration and customer alteration.
Artwork
All original copy, including type, photos and illustrations, intended for printing. Also called art.
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